Suckitup (SIU) initially came to Boost Design to discuss a concept for how to encourage the use of reusable stainless steel straws in the food services industry. Starting with a much more complex idea, Boost worked with SIU to simplify the project to address one of the core challenges facing the adoption of reusable stainless steel straws; easy and effective cleaning.
On this project Boost Design completed the following activities:
The product was awarded a Gold Good Design Award; the Jury commented:
“Any reduction in the number of disposable drinking straws is a positive thing, Suckitup go further to provide an all in one solution. This is a well-resolved, integrated and aesthetic solution to the issue of cleaning metal reusable straws. It’s a really innovative product that addresses a huge need – by making the straws easy to clean, uptake will be increased. Consideration of the user experience is evident in the design, as is engagement with the people that will use the product. The approach to packaging the design as a complete unit (straws + cleaning rack) is really clever and removes barriers to purchase. A really well executed design.”
You can find out more about SuckItUp on their website https://suckitupstraws.com.au/.
See a video of the product in action here: https://www.youtube.com/watch?v=KRpnQm2nkW8